About me
I am a Manchester-based managing consultant specialising in AI, technology transformation and digital service delivery, from strategy through to implementation. My expertise spans CRM, contact centres, case management, ecommerce and bespoke software development.
I have led major consulting engagements for Leeds City Council, HMRC, the Department for Transport, KFC and DHL. I founded and lead a UK design consulting practice of more than 15 specialists, which has delivered over 65 client engagements.
I founded and lead Solan Sunbeds' digital wholesale business, achieving £1.5 million in annual revenue and establishing it as one of the UK's largest wholesale tanning platforms within two years.
I also support expert witnesses in complex technology disputes, providing forensic analysis and technical evidence in matters involving intellectual property, software systems and international arbitration.
Selected engagements
Evo Experts 2026–present
Consultant to Expert Witnesses
- Support expert witnesses in complex disputes involving cryptocurrency, intellectual property, software systems and technology implementation, preparing technical findings, exhibits and expert report materials for legal proceedings and international arbitration.
- Conduct comparative analysis of source code, software interfaces and product designs to investigate potential copying and reconstruct historical software functionality.
- Examine blockchain transactions, trading records and extensive disclosure material to establish evidential chronologies.
Solan Sunbeds 2024–present
Managing Consultant
- Established and scaled a B2B digital wholesale operation, taking responsibility for ecommerce strategy, technology development, commercial growth and the integration of digital sales processes.
- Designed and developed a bespoke Shopify wholesale platform, introducing account-based purchasing, tailored customer experiences and AI-powered automation to support customer engagement, sales follow-ups and operational efficiency.
- Developed the digital sales channel into a significant commercial operation, generating £780,000 in gross revenue in its first year and growing to £1.5 million in yearly revenue.
Leeds City Council via Fujitsu 2024–present
Managing Consultant
- Lead a portfolio of three to four concurrent digital transformation programmes, working alongside KPMG to modernise public services, improve operational efficiency and deliver measurable outcomes for the council.
- Direct the strategy, service design and development of customer-facing digital services, including the council's customer portal, integrating service access, case management and communications.
- Introduced improved request tracking and status visibility, demonstrating an 80% reduction in the need for telephone contact during the pilot.
HMRC via Fujitsu 2023–2024
Managing Consultant
- Led the user experience, research and accessibility strategy for a confidential fraud detection programme, overseeing discovery and alpha delivery.
- Worked within a multidisciplinary, multi-firm consulting team that included McKinsey, translating complex operational and technical requirements into service designs and validated concepts.
- Contributed to the discovery and design work informing a wider HMRC transformation programme projected to deliver more than £1 billion in savings.
DHL via Fujitsu 2023
Managing Consultant
- Led a multidisciplinary team of seven through discovery, design and live implementation of a large-scale B2B ecommerce platform.
- Directed the end-to-end customer experience and digital delivery approach for a platform now serving more than 100,000 public sector users.
- Delivered substantial improvements in customer satisfaction, with the platform's Net Promoter Score increasing from 60 to 100 at launch.
KFC UK&I via Fujitsu 2022–2023
Senior Consultant
- Led the commercial scoping, solution design and delivery of finance and real-time pricing platforms across more than 400 KFC restaurants.
- Worked across business and technology teams to modernise financial operations, streamline pricing processes and improve the accuracy of store-level information.
- Delivered solutions generating over £300,000 in annual savings, while reducing pricing errors by 89%.
Department for Transport via Fujitsu 2021–2022
Senior Consultant
- Led discovery and alpha activities for a national grants programme worth £250 million annually, examining existing processes, operational challenges and opportunities for digitisation.
- Defined the target operating model and service design for a digital claims system, translating complex policy and operational requirements into a practical delivery approach.
- Delivered a proof of concept demonstrating an 85% reduction in claim completion time and 86% fewer errors.
Professional experience
| Period | Organisation | Position |
|---|---|---|
| 2026–present | Evo Experts | Consultant to Expert Witnesses |
| 2024–present | Solan Sunbeds | Founder, Digital & Ecommerce |
| 2023–present | Fujitsu UK&I | Managing Consultant |
| 2020–2023 | Fujitsu UK&I | UX Lead |
| 2019–2020 | Fujitsu UK&I | Degree Apprentice, Software Development |
Recognition
| Year | Recognition |
|---|---|
| 2025 | Featured in Manchester Metropolitan University's Force for Impact series, recognising professional achievements and industry impact. |
| 2024 | Received Fujitsu's Platinum Impact Award. |
| 2022, 2023 | Two-time finalist for Degree Apprentice of the Year at the Tech Skills Awards. |
| 2020 | Winner of the Welsh Health Hackathon at M-SParc. |
Education
Manchester Metropolitan University
First Class BSc (Hons), Digital and Technology Solutions
Completed through a degree apprenticeship, specialising in IT consultancy and user experience. Graduated with an overall mark of 86%.
Nielsen Norman Group
UX Master Accreditation | 2025
Advanced professional accreditation specialising in design management, user research and interaction design.